Search Engine Optimization - What it Means For Your Real Estate Website

You're a Realtor, and you have a website. Great! But how's your traffic? What's your Google page rank? To what extent are you converting the visitors you do attract into listings and sales?

If the answers to any of these questions elude you, you're not alone. More often than not, we put our sites up, cross that particular item off our checklist, and we move on. But the management of our websites requires careful planning and execution if we're to realize the promise that web-connectivity and Web 2.0 technologies (blogs, twitter, etc.) have in store for us.

Luckily, there are experts out there like Mr. Joe Hall - Founder and Chief Webhead of Jozsoft Web Development, who specialize in helping Realtors optimize their websites for maximum effectiveness.

Joe's position on Real Estate Websites is pretty straight forward:

If real estate professionals want to benefit from the internet, then a strong SEO strategy is extremely important. In a competitive industry like real estate, a few back links and several meta tags won't cut it anymore. In order to mount an aggressive SEO campaign, you will need to start with an effective strategy.

I had the pleasure of spending about an hour on the phone with Joe, discussing ways Realtors can maximize their websites and use them to increase not only their visibility, but also their bottom line. If you'd like to learn more about maximizing your search engine optimization efforts on your real estate site, you really should check out an article he wrote on Marketing Pilgrim entitled A Bulletproof SEO Strategy for Real Estate Professionals. Hands down, it's one of the most informative pieces on SEO strategy design out there.