Disadvantage of Free Domain Name

Everyone likes a bargain. It's even wise to keep one's costs down. On the other hand, you can be so cheap that you cut your own throat.
Here are two ways to register a domain name for free and some reasons why you might not want to.

• You Must Have Your Own Top Level Domain (TLD) Name
  Your business website should definitely have its own top level domain (TLD) name. This means a name like yourcompany.com. It doesn't mean a subdomain of someone else's domain name, such as yourcompany.someisp.net. Sometimes persons hesitate to register a proper domain name because of cost, lack of knowledge, or indecision. However, paying the nominal fee charged by the domain registrar for your own domain name can reap rich dividends. A Uniform Resource Locator (URL) or Internet address like (ignoring the http part) someisp.net/hosting-accounts/yourco/, or yourcompany.someisp.net, just doesn't look as professional as yourcompany.com. It might be free (as in included with your web space) but it just doesn't cut it. Consider: If you put your URL on your letterheads, business cards, signs, et cetera, which Internet address looks more professional?
  If you mention your URL on your radio advertising or to a customer over the phone, which one will be easier to remember? As well, what if your web host goes out of business or you decide that you want to change to another provider. Now, you need to notify everyone that you have now changed to yourcompany.someotherisp.net. You will also need to change all your stationery, signs, and advertising to reflect the change. On the other hand, the domain name yourcompany.com, could be transferred from one web host to another simply by informing your domain name registrar of the change. So, to avoid losing business and incurring unnecessary additional costs, be sure you have your own top level domain name.
• Should You Get a Free Top Level Domain?
  It is possible to get a free top level domain from Dot TK (@www.dot.tk). (You may also get paid dot tk (.tk) domains from them.) However, there can be disadvantages to using a free top level domain name. Here are some of the restrictions noted on the Dot TK website. You may register no more than three free domain names. The ownership of the free domain remains with Dot TK. This means that you can't sell it. (Of course, if you pay for the domain you do own it and can transfer it to a new owner.)  Also, if you don't have 25 visitors come to your home page within a ninety day period, your free domain name registration is cancelled. You need to have existing web content somewhere so that your dot tk name can be forwarded to it.

 

There may well be other disadvantages.

Apparently, Dot TK uses frames to show your website. This being the case, you may have issues with navigation (bookmarking or finding specific pages) and search engine friendliness.
Therefore, for serious business use, consider carefully the true cost of free domain names

Six Guidance for choosing Domain Name

A professional or business site is one where the primary purpose of the site is to facilitate business transactions. You can sell items directly online or exclusively offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:

1. Shorter is better
2. Make the name easy to pronounce
3. Think long term
4. Stick to Categories and Topics
5. Do a trademark search
6. Always have a tag line

Shorter is better
If you want to make real money online, try to keep your domain name as short as possible. In the online world, the choices of where to shop and get information is overwhelming. A shorter name will instantly be memorable. It is always easier to remember short words and phrases.
A shorter name is good for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they’re more likely to pass it on and return to the website. The name will also stand out when it is printed on brochures, business cards and other business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.

Easy to Pronounce
If you want a short name, you must be very creative. To be creative and strategic make sure that your domain name is easy to pronounce. It is perfectly acceptable to create a name from scratch, but it must sound like a real word when you try to say out loud. Any three or four syllable term will do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.
This is a very easy way to come up with those little words that you can use without losing the meaning of what you’re trying to say. You can also use a dictionary and a thesaurus to come up with additional words. You can also choose a longer word but shorten it or use acronyms only. When you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back to the dictionary and try again.

Think long term
You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the best way to proceed. Once you build a certain level of online success, the traffic will follow the domain name. You don’t want to mess with your brand and your online reputation with redirects and ‘we have moved’ notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don’t see yourself using the same domain name three to four years from now, get a new name before you set up your website.

Trademark Searches
Do a trademark search. If you build up your online business and domain name, you don’t want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales will follow the domain name to the new company.
To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.

Tag line
Tag lines are the work horses of the marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate viral marketing campaign without very little effort.
Keep these six tips handy to brand your domain name and bring in more site traffic.

Internet Domain Registration - Establishing and Transferring Your Domain Name

f you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere. Companies that do not have a web site lose business to companies that do all the time.

Of course the real key to your web site is the internet domain registration. Everybody wants mybusiness.com - the problem is that domain names are unique and can be taken by anyone. If you don't register your desired domain name right away, someone else could take it. The fact is that internet domain registration can turn into a sneaky competitive game. In many cases business owners have gone to register a domain name and found that it had been registered years before they every started the company by some group that is in the business of registering domains and then turning around and selling them for exorbitant rates.
A humorous story came from the 2005 municipal election in North Las Vegas, Nevada when one candidate realized that the incumbent mayor had not registered an internet domain name. The incumbent registered the mayor's name dot com and as many variants of it that he could come up with, literally stealing the Mayor's plans for a web site out from under him. The tactic didn't win him the election, but the candidate managed to annoy the mayor quite a bit and still owns the internet domain registration names to this day.
The key to avoiding these sorts of problems lies in early registration of your desired domain name. If you find the one that you want (or a close variant of it), register it immediately. Even if you're not prepared to set up a web site yet or won't be for several years, register the domain right away anyway.

Registering a domain name before being ready to set up its web site will require the domain name being transferred to the servers of your desired host when you are ready to establish the site. Transferring the domain name once you have selected a web host is a very simple process, but does require you to establish the change with both the registration company and the new host. The new host will provide you with the server information that you, in turn, will need to provide to the company with whom you originally registered the domain. There may be a short waiting period (typically 24 to 72 hours) while both servers get the information updated. Once that process is complete, you'll have your domain safely residing on your host's servers and your site (as long as it's been built) will be ready to go.

The internet domain registration and transfer for your business web site is a simple process and can be completed through automated online systems in most cases. Clearly the most important part of this process is the registration of the domain name and this should always be done as soon as possible, even if it is going to be years before you're ready to get the actual web site up and running.

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Link Popularity Reports

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As link popularity is one of the most important tools you can adopt to raise your search ranking, you need to take apt steps, from time to time, to stand ahead your competitors. And the one way, you can assure the effectiveness of your link popularity, is by getting your link popularity reports made. But how can you get them made? Link popularity reports can be achieved with the help of certain software and services.
Now to understand why you need to develop link popularity reports, you can continue reading this article further.

The link building reports are important as they make you aware about your link popularity for different search engines. There might be a case where you get the highest link popularity for one search engine but the number is not that good with the other search engines. It would certainly be horrendous for you. So, you should always avoid putting you in any such situation. Thus it is paramount for you to be always alert of your link popularity situation among the top search engines. And by getting link popularity reports made, you would certainly get a complete access to the total information of links on your website.
It is equally important for you to understand the various aspects of link building before you hire any services for getting these reports made for you. The link popularity of a website depends on a number of quality links it has. A website can have in-bound, out-bound or reciprocal links. Out of these, inbound links are the most important ones for the effective link popularity. All the major search engines give you good page ranking according to the high number of inbound links.

Similarly, you can also exchange reciprocal links with the various websites related to your business to raise your link popularity and achieve the targeted traffic. Perhaps, the exchange of links is the best internet marketing tool for quick link building. Moreover it is usually free of any cost. Whatever links you chose for your link building, the key remains that the links added should be the quality ones. They should be optimized well for attaining the top page rankings among the major search engines. Even after you have optimized your website aptly, you need to get the links reports made. For, these link popularity reports would make you aware of all the types of links you are connected to. You can engage a service provider for this job. The service provider will give you complete details of your links. Time-to-time reports will keep you abreast with the latest developments in the cyber world. Many times your link is added to some other websites without your permission. You are fortunate to get the information about all the websites linking to your website with the help of link popularity reports software. The software confirms the number and domain names of the websites linking to your site.

The market is loaded with some great link popularity reports software for you. The software can be purchased from a number of software stores. You can order it online as well by submitting the online purchase form. In fact the online purchase will also offer you with good discounts along. Internet is a huge network. If you do not make persistent efforts on your own, you are likely to be lost in this big cyber world. Link popularity reports provide you a great indication of the internet presence of your websites. So do not lag behind and always keep you well-informed.